Education Market Insight

Market Insight

EdTech sales teams need to play chess – forecast your competitor’s move and strategize accordingly.

By: 
Emily Embury
Market Insight

We need to talk about the state of K12 schooling in America

By: 
LeiLani Cauthen
Market Insight

Children’s privacy protection is well and truly in the spotlight as we move into spring

By: 
Claire Quinn
Market Insight

For those of us in the EdTech world, we need to put up signs of our own right now. “Last chance to get in on the most well-funded, biggest tech buying spree of all time.”

By: 
Charles Sosnik
Market Insight

First there was the CARES Act, which is still not entirely spent out. Many areas of the country who didn’t get their allocation spent up by the end of 2020 got extensions

By: 
LeiLani Cauthen
Market Insight

“Let’s make sure we all get one thing very clear. Tech is replacing the old whole-group model, it’s not replacing true human direct instruction."

By: 
LeiLani Cauthen
Market Insight

Presales Leaders can finally confidently claim their place at the executive tables with the data they need to influence the product, forecasting, and ultimately drive higher revenue

By: 
Bob Riefstahl
Market Insight

Social media is more than a way to connect with friends and family, it’s a vehicle for companies to engage with current (and future) customers

By: 
Emily Embury
Market Insight

We all have a tendency to frame our choices as binary - either/or

By: 
Mac Bogert
Market Insight

Drivers of change for 2021 include the pandemic, record tech spending, a teacher shortage, advances in the field of cognitive capacity and lack of student wellbeing

By: 
Charles Sosnik

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