Market Insight

Market Insight

Management is about controlling other people. Leadership is about controlling yourself

By: 
Mac Bogert
Market Insight

It is hard to argue the value and impact of storytelling in business. Great stories capture people's attention, imaginations, and emotions

By: 
Bob Riefstahl and Chad Wilson
Market Insight

There are many things to consider as you dig into these foundational areas of your “new” audience

By: 
Jacob Hanson
Market Insight

It has become something of a tradition each year around Thanksgiving to write a piece about being grateful – what I am thankful for each year

By: 
Charles Sosnik
Market Insight

A recent Learning Counsel event for the State of Tennessee highlighted a trend in shifting instructional tech staff operations in schools and districts

By: 
LeiLani Cauthen
Market Insight

If you’re in Sales or PreSales in an education technology company, you know all about the importance of securing the “technical win” 

By: 
Bob Riefstahl
Market Insight

Never in the history of EdTech, Education or Technology have we seen the amount of investment rumble into K-12 education

By: 
Charles Sosnik
Market Insight

Leadership in organizations shows up in two kinds of stories. We try to coalesce what we do as well as how and why we do our work through stories 

By: 
Mac Bogert
Market Insight

GDD is an approach to site design that includes measuring the ways users interact with your website

By: 
Benjamin Bachman
Market Insight

Consent is fast becoming a dirty word in the digital world

By: 
Claire Quinn and Celeste Rollason

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