Market Insight

Market Insight

Websites, apps, games and connected devices, all considered “online services,” that are directed to or attract children, often assume they know their audience.

By: 
Claire Quinn
Market Insight

In thought leadership, think about the different audiences―whether purchaser, user or influencer.

By: 
Ross Romano
Market Insight

Do you think teachers play a role in influencing the buying decision for your product or solution?

By: 
Tanya Hyatt
Market Insight

Why don’t education decision makers call you back? Let’s just say it’s not them, it’s you.

By: 
LeiLani Cauthen
Market Insight

In deference to cats everywhere, the old adage that says there is more than one way to skin a cat is very true when marketing in the school biz.

By: 
Charles Sosnik
Market Insight

“Target attainment” is such a military term, wouldn’t you agree?  We hear it in military movies, and sometimes from sales leaders. The term makes us feel so ruthless. 

By: 
LeiLani Cauthen
Market Insight

For EdTech entrepreneurs, having a better mousetrap is rarely enough. With all the competition, the world is unlikely to beat a path to your door.

By: 
Charles Sosnik
Market Insight

As the EU General Data Protection Regulation (GDPR) reaches its first anniversary what have we learned, and what can we expect to see in the next 12 months?

By: 
Clare Quinn
Market Insight

If you are the CEO of your EdTech company, you are in control of your own personal brand. As a result, you should think about how you’re communicating with the world.

Market Insight

The education landscape is constantly evolving with new learning...

By: 
Denise G. Tayloe

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