Market Insight

Market Insight

There are many things to consider as you dig into these foundational areas of your “new” audience

By: 
Jacob Hanson
Market Insight

It has become something of a tradition each year around Thanksgiving to write a piece about being grateful – what I am thankful for each year

By: 
Charles Sosnik
Market Insight

A recent Learning Counsel event for the State of Tennessee highlighted a trend in shifting instructional tech staff operations in schools and districts

By: 
LeiLani Cauthen
Market Insight

If you’re in Sales or PreSales in an education technology company, you know all about the importance of securing the “technical win” 

By: 
Bob Riefstahl
Market Insight

Never in the history of EdTech, Education or Technology have we seen the amount of investment rumble into K-12 education

By: 
Charles Sosnik
Market Insight

Leadership in organizations shows up in two kinds of stories. We try to coalesce what we do as well as how and why we do our work through stories 

By: 
Mac Bogert
Market Insight

GDD is an approach to site design that includes measuring the ways users interact with your website

By: 
Benjamin Bachman
Market Insight

Consent is fast becoming a dirty word in the digital world

By: 
Claire Quinn and Celeste Rollason
Market Insight

Districts have a lot to lose by not getting this right due to student and consumer data privacy compliance regulations

By: 
Robert Iskander
Market Insight

Since we can’t put it back the way it was, we might as well make the changes we’ve been dying to make for the last 20 years or so

By: 
Charles Sosnik

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