Featured Articles

X Tag: sales
For Vendors

Leverage Video Before, During, & After Your Next Software Demo

If you’re in  Sales  or  PreSales  in an education technology company, you know all about the importance of securing the “technical win.” Accomplishing this step means you are over a significant...

Bob Riefstahl

For Vendors

Group Presentations and Your Prospect’s Favorite Radio Station

When it comes to sales, I’ve been around the block so many times that the soles of my right shoe always wear out faster than my left. I have been accused of stalking by my prospects more than on...

Charles Sosnik

For Vendors

The Five Biggest Problems in Ed-Tech Sales

The biggest problems in the Ed-tech sales space right now are as follows: You’re complex .  Schools and teachers want simple solutions. In the past, they had textbooks that helped give a sco...

LeiLani Cauthen, CEO and Publisher

For Vendors

Polar Bears & 2018 Ed-Tech Sales Target Attainment

“Target attainment” is such a military term, wouldn’t you agree?  We hear it in military movies, and sometimes from sales leaders.  The term makes us feel so ruthless. Like we must make whatev...

LeiLani Cauthen, Publisher

For Vendors

Lovable Customer Service from China

If you want to be loved by your customers then an “extra,” anything is sure to win it

LeiLani Cauthen, CEO & Publisher

For Vendors

Your Hidden Sales Flaw

A challenge to get your marketing on and put out something extremely interesting and fragrant with buyer appeals

LeiLani Cauthen, CEO & Publisher


The Overweight Education Structure

It occurred to me recently that, in all the Learning Counsel’s talking with schools about the real issue being structure as the preeminent change to make in digital transition, we ought to be ...

LeiLani Cauthen, Publisher

Featured Papers

The Learning Counsel presents journals, papers and briefs on critical topics in Digital Education.

Most will require registration in order to access them, but they are all free.

Three Near-Term Innovation Areas for K12
K12 human resources are crucial to utilizing the cloud successfully. Roles and responsibilities have all changed dramatically since the start of the pandemic, and a new trend to move to core co...
An Essential Audio Ingredient in Today’s Accessible Learning Environments
Today’s learning environments have changed markedly from just a couple years ago, prior to the pandemic. Tech devices are comprehensively in both the student and teacher hands, but are they missin...
The Gaps Remaining for District Digital Transition
Most administrators know there are still gaps remaining in their school or district’s digital transition. Recent studies including the 2021 Digital Transition Surveys for Administrators and Teache...
5 Steps to Fixing the Hidden Traffic of Records Management Overwhelming Schools
How come digital processes seem easier but are often harder to manage? A major shift to digital teaching and learning in schools has developed an additional digital traffic load for teachers and f...
From Chaos to Learning Recovery: Going from Manual-Digital All the Way to Efficiency
Seeing the Levels of Chaos Helps Anchor Bringing Order Schools and districts that recently lost 4 percent of students to alternatives continued to lose students in 2021 at an accelerated pace (no...
Hybrid Logistics Security
Your district is a brand, and your network security helps power its reputation. With the accelerated move to hybrid learning environments over the past year, school districts across the nation are...