Anonymous Edvisors (AE) is a service that gives school and district administrators the opportunity to leverage their experience and expertise to offer education companies the invaluable insights only their target buyers can provide. Administrators are compensated for each anonymous session they complete on the platform.

The feedback from school and district administrators is completely anonymous, eliminating conflicts of interest while affording administrators an opportunity to help vendors shape existing and emerging education products, messaging, branding, and more. The approach helps companies understand and respond to the actual needs, interests, and insights of their target audience.

AE is a flexible pathway for busy administrators to earn supplemental income when they want, and on projects they care about. Because all AEs are current or recent administrators, companies can be sure they are paired with experts. Areas in which AEs provide feedback include:

○ Key messaging;

○ Product feedback and reviews;

○ Competitor analysis;

○ Budget and pricing; and

○ Buyer personas.

Formats/platforms used:

The Anonymous Edvisors platform is available on any web-enabled device.

Primary URL:

https://www.anonymousedvisors.com/

Problem solved:

Educators, particularly those entrusted with purchasing decisions, are largely barred from consulting with education vendors to avoid any conflict of interest. Anonymous Edvisors eliminates this potential conflict by vetting administrators who then consult anonymously with education and edtech vendors seeking advice from their actual buyers.

This provides school and district administrators an opportunity to improve education by applying their expertise and opinions to developing or existing education products. They can boost their income, working at their own convenience, with the end goal of making their lives easier by improving the tools they work with every day. In addition to eliminating conflicts of interest, AE’s anonymity allows administrators to be as candid and honest with their feedback as possible.

Anonymous Edvisors offers vendors valuable feedback from administrators with purchasing power in their districts — the very people to whom they are trying to sell. They can receive feedback on key messaging such as email subject lines, product features, value propositions, and more. They can:

● Learn why buyers haven’t purchased a particular product or chose a competitor’s;

● Request reviews of products or responses to emails, websites, webpages, images, infographics, ads, blog posts, articles, and more;

● Discover their buyers’ pricing sweet spots and potential funding sources and uncover any number of unfiltered insights into the minds and thought processes of the educators who ultimately decide to buy their products; or

● Simply ask Anonymous Edvisors who match key buyer personas about their daily routine, reading habits, and primary considerations regarding different challenges and solutions of their daily work.

Who is this product made for?

Anonymous Edvisors is made for active or recently active administrators who are looking for a flexible secondary income stream and want to extend their reach to improve education but are held back by conflicts of interest. Eligible administrators include superintendents; C-suite level district administrators including CAOs, CIOs, CTOs, and assistant superintendents; director-level positions in technology, curriculum, and instruction; district-level coordinators and specialists; principals; and school-level coordinators and specialists.

Anonymous Edvisors is also made for companies that serve education and are looking to connect with their buyers or target audience to gain insights and feedback on anything from districts’ purchasing and buying cycles to messaging, rebranding, or marketing. AE has served some of the most trusted brands in education as well as some of the newest products yet to hit the market.

Administrators or vendors can request a demo of the platform if they would like to see it before creating their account.

Pricing model:

It is free for administrators and vendors to create and maintain profiles on the platform. Vendors are charged once they book a session and administrators are issued payment once the session has been completed. Stakeholder sessions are available now through June 30, 2024, for the introductory price of $299 per session and include consultation with any available expert who does not qualify as an executive AE.

Executive sessions are also available now through June 30, 2024, for the introductory price of $399 per session and include a guaranteed match with a superintendent or other C-suite-level role in education leadership.

What makes Anonymous Edvisors unique?

Anonymous Edvisors is the only feedback platform specifically designed for education. The platform removes all identifiable information and anonymizes participating administrators’ identities, affording a better opportunity for unfiltered and unbiased feedback without the risk of conflicts of interest.

Characteristics:

The Anonymous Edvisors platform has two distinct user experiences: one for companies seeking feedback and one for administrators eager to provide feedback. Both interfaces are designed to ensure a smooth and convenient experience while ensuring anonymity. The platform enables education vendors to easily search for the perfect partner based on their chosen criteria, and then allows each party to securely store and share the resources they need to complete a session. Additionally, each interface is designed to allow both vendors and AEs to keep their profiles current. The intuitive, web-based platform requires no learning curve and doesn’t require users to download an additional app.

Here's what users are saying:

“One aspect of the program that I thought was helpful was the multiple rounds. The second round of questions was somewhat driven by what our advisor said in the first round, so that was a helpful feature of the program, the opportunity to come back for more. I was kind of worried that we would get back one or two sentence answers, frankly, to written questions, but in the end the depth of her answers was great.”

—Jason Innes, director of curriculum, training, and product management, Kinderlab

“Anonymous Edvisors is a great way to share feedback, and provides a voice for those of us in the field of education. The platform is very straightforward.”

—Active Anonymous Edvisor who is an assistant superintendent from the Northeastern U.S. and previously worked as a teacher leader, technology education consultant, and district technology supervisor