For Vendors
And a Happy New Year
As we wind down 2020, we say farewell to the year that just keeps on giving. By any measure, this was the strangest year in our lifetimes. What began as a very promising 2020 quickly shifted wit...
Charles Sosnik
The 2020 Digital Transition Survey Results are in: Just How Large is the K12 Ed-Tech Market?
The U.S. K-12 sector spent $35.8 Billion in 2020 on all things EdTech, including hardware, major software systems, digital curriculum resources and networks, a healthy increase of $7.8 Billion o...
LeiLani Cauthen
Transforming a Good Demo into a Winning Demo
In-person demos have disappeared since the start of the COVID-19 pandemic. Pre-sales and Sales professionals are headlong in building bridges to customers using virtual platforms, but many o...
Bob Riefstahl
EduJedi Leadership Society Grants Awards at Learning Counsel’s 2020 National EduJedi Gathering
(Sacramento, CA December 15, 2020) This year is clearly a landscape shift for educational technologies. It is important to remember how far we have come in only a few decades with technology...
The LC Staff
Kicking Off the New Year: Your Virtual Sales Kickoff NEEDS to Tell a Story
When your executives take the virtual stage at your upcoming Sales Kickoff (SKO), a story needs to be told. Here’s the scenario. 2020 has been an unprecedented year and your company is not onl...
Bob Riefstahl
Deficits: Leadership in the Different Age
Taking Stock The first rule of navigation is not to know where we're going but where we are . For leaders, that may be more about learning who we are . And that learning hinges on self-ref...
Mac Bogert
LinkedIn Tips for Education Companies
BEST PRACTICES FOR MARKETING YOUR EDUCATION BRAND THROUGH LINKEDIN Known for its extensive networking capabilities, LinkedIn is an effective platform for making connections and promoting you...
Liz Myer
By Definition: Real K12 Leadership Now
Really good leaders have uncanny abilities to do true estimates of what it takes to win. That is what defines a consistent winner and therefore great leader.
LeiLani Cauthen
Christmas is Coming Early this Year
“A pair of Hopalong boots and a pistol that shoots Is the wish of Barney and Ben Dolls that'll talk and will go for a walk Is the hope of Janice and Jen And Mom and Dad can hardly wait for s...
Charles Sosnik
Quantifying the Capital Raise
“How much money are you looking to raise?” A question heard at the end of nearly every early stage entrepreneur-investor conversation. More often than not, the response separates the wheat from...
Liam Pisano
The 2 Percent Difference Between Winning and Losing a Deal
This month’s article will examine The 2% Factor . Summed up, this is basically the minute margin (historically 2 percent) between winning and losing. There are a number of factors that will inf...
Bob Riefstahl
How Efficacy Research Supports EdTech Marketing and Sales Efforts
There are two increasingly common questions that district leaders ask when seeking out new products and services: Do you have efficacy research? and Can you prove to me that your product improve...
Saul Hafenbredl
Two-Day Virtual Event Format is Twice the Fun
Conference season is well underway at the Learning Counsel. If you’ve been following us for any length of time, you know we made sweeping changes to our conferences in March, shifting from one-d...
LeiLani Cauthen
Once Upon a Time…
When I hear that phrase, I remember reading bedtime stories to my sons when they were youngsters. As adults, stories help us understand complex concepts, and just like when we’re younger, they f...
Bob Riefstahl
Understanding the Identity Perils of U13 (Under 13) kids
With COVID-19, kids are online nearly quadrupling digital engagement & screen time. Now’s the time to get it right with the fastest growing user segment online.
Claire Quinn
Okay, So Where are We?
Since March 14 when the majority of classrooms shut down and the school world decided that going virtual was the answer to keeping our children safe and providing an education in the time of a p...
Charles Sosnik
The Bogosity of Time Management
Time Management. What a racket. As if we can manage time. Time is elastic, and not on our terms: Root Canal Time is very different from New Jersey Beach Time . I think all meetings should h...
Mac Bogert
A Time to Lead
“There is a time for everything, and a season for every activity under the heavens.” -- Ecclesiastes 3, New International Version There is a saying that comes to mind when I think of t...
Charles Sosnik
The Case for a Different Kind of Capital in EdTech
I’m a venture investor in K12 education, so it might seem strange for me to advocate for a different kind of capital other than traditional venture capital. After all, I benefit from my current ...
Graham Foreman
Understanding the New Compression in School and District Sales Cycles
It seemed like just yesterday that the sales cycle in district curriculum and technology acquisition was 12 to 18 months. Back then, districts would buy curriculum, which were predominately text...
Bob Riefstahl
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