Featured Articles
Five Education Marketing Priorities in Turbulent Times
The COVID-19 pandemic is an event without precedent, impacting us all both personally and professionally. It’s a time when business leaders should take the initiative in supporting their employe...
Charlene Blohm
Unlock Your Marketing with These Six Keys
If you market your services to schools and districts, there is something you need to read. A new report from our friends at C. Blohm and Associates (CB&A) is right on the money. I was cruisi...
Charles Sosnik
You Got an Article Published… Now What?
You’ve just had an article published that features your EdTech product. Congratulations! You chose your preferred outlet wisely. Your crafted a compelling pitch , and the editor said yes. Now...
Mandi Andrejka
Purchasing Data vs. Organic Email Lists
The ease and familiarity of emailing contacts to convey a message is a general no-brainer for many companies. However, sending an email to an email address of your desired prospect doesn’t mean ...
Leah Rogers
High-Tech Takes on K-12: How Executives from the Tech Industry’s Biggest Players Apply Best Practices to Classroom Solutions
Experience at the largest technology companies in the world helps you know your way around a boardroom – but what about the classroom? As we’ve both come from two of the giants, Amazon (Steve) a...
Steve Halliwell and Cheryl Miller
Attention Education Companies: Quid Pro Quo Dealing has Serious Consequences for You and Your Customers
A number of organizations, some who are quasi-government entities and some who are for-profit companies, continue to create pay-to-play events in education. They pay superintendents to attend i...
LeiLani Cauthen
Content Offers: What They Are and How to Use Them
One of the things that gets me most excited as a marketer is uncovering new information to solve problems. I’m eager to explain how to do exactly that with one of my favorite tools: content of...
Benjamin Bachman
What are you thankful for?
It occurs to me at this season of giving thanks, that we in the education biz have a lot to be thankful for. We are in an industry that literally changes lives. Not everyone can say that. Ever...
Charles Sosnik
Follow the News for Timely Education marketing Content
Creating content that attracts an engaged audience is tricky enough. Holding an audience’s attention is even more difficult. One often overlooked place to find inspiration for education marketin...
Saul Hafenbredl
Advice for the Edupreneur: Getting Started
If you can build a better mousetrap, then you’ll need to build a better path to your door.
Charles Sosnik
3 Things Marketers should think about as the school year comes to a close
As we enter the homestretch of another school year, we also enter the homestretch of another buying cycle in the education market. This is the primary focus of nearly every sales and marketing t...
Jacob Hanson
Your Hidden Sales Flaw
A challenge to get your marketing on and put out something extremely interesting and fragrant with buyer appeals
LeiLani Cauthen, CEO & Publisher
Which Solutions Will Stick Once ESSER Funding Is Gone?
It’s the multibillion-dollar question that business-to-education (B2E) marketers are trying to predict: Once the federal COVID stimulus money has been spent, which programs and services will ...
Lauren West
The Overweight Education Structure
It occurred to me recently that, in all the Learning Counsel’s talking with schools about the real issue being structure as the preeminent change to make in digital transition, we ought to be ...
LeiLani Cauthen, Publisher
Featured Papers
The Learning Counsel presents journals, papers and briefs on critical topics in Digital Education.
Most will require registration in order to access them, but they are all free.
Three Near-Term Innovation Areas for K12
An Essential Audio Ingredient in Today’s Accessible Learning Environments
The Gaps Remaining for District Digital Transition
5 Steps to Fixing the Hidden Traffic of Records Management Overwhelming Schools
From Chaos to Learning Recovery: Going from Manual-Digital All the Way to Efficiency
Hybrid Logistics Security
