Lubbock, TX – September 3, 2026— iCEV, a leading provider of Career and Technical Education solutions, is proud to sponsor the PBS broadcasts of “Multiple Choice,” a documentary that shows how Career and Technical Education can create powerful, meaningful learning experiences for students. Set in Winchester, Virginia, the film takes viewers inside the Emil & Grace Shihadeh Innovation Center, where more than 90 percent of the district’s students participate in Career and Technical Education, exploring diverse pathways, collaborating with peers, and building traditional and emerging workforce skills.
For iCEV, the film creates an important opportunity to broaden the national conversation around Career and Technical Education and the role it can play in every student's educational experience.
“Every student deserves access to learning that helps them understand how what they are doing in school connects to their future,” said iCEV CEO Dusty Moore. “This film provides a powerful starting point for conversations about how schools can prepare every learner for life after graduation. We are proud to help bring that conversation to audiences across the country.”
High-quality CTE gives students the opportunity to explore careers, build technical and professional skills, connect classroom learning to real world applications and gain greater clarity about what comes next after high school. It also gives schools a powerful way to make learning more relevant while strengthening connections between education, industry and community.
Multiple Choice is now airing on PBS stations across the country. Broadcast times vary by market. Find your local PBS station and schedule at pbs.org/stations, or stream the film anytime for free on the PBS app at pbs.org/pbs-app.
Beyond the PBS broadcasts, schools, districts, and community organizations can host local screenings of “Multiple Choice” and use the film to begin conversations about career pathways, student engagement and the future of education. To learn more about the documentary or request a community screening, visit multiplechoicefilm.com.
To learn more about iCEV and its work to strengthen Career and Technical Education, visit icevonline.com.
About iCEV
Since 1984, iCEV has specialized in providing high-quality Career and Technical Education curriculum and educational resources. iCEV offers a comprehensive online solution for CTE educators and students, including curriculum, industry certifications, data and reporting tools, and professional development. Its curriculum spans agricultural science, business and marketing, career exploration, family and consumer sciences, health science, law and public safety, manufacturing, STEM, and trade and industrial education.
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